Lego to make Disney playsets, 2010

Just a few days ago it was announced that Lego had made a franchise with Disney, meaning that in 2010 they will be releasing Lego sets based on the movies 'Cars', 'Toy Story 1 + 2', and the upcoming 'Toy Story 3'. Now I immediately think this is a bad idea, and I'm probably gonna run off and complain to JVK like I always do, but here's the proper article:

Children's imaginations will go "To infinity and beyond" when, beginning in 2010, they will be able to re-create the adventures of Buzz Lightyear and Woody with LEGO toys inspired by theToy Story franchise. Toy Story-themed construction sets will be available on both LEGO DUPLO and LEGO System platforms, building the adventure and fun for children ages 2-12. LEGO System products based on Toy Storyand Toy Story 2 will launch in January 2010, to be followed in May by construction sets based on the new animated feature, Toy Story 3, scheduled to hit theaters in Disney Digital 3D June 2010. Toy Story-themed LEGO DUPLO products launch in June 2010.

"We are thrilled to team up with Disney, another of the world's premium brands for families with children," said Jorgen Vig Knudstorp, CEO LEGO Group. "When two brands who share similar values bring their franchises together -- in this case a timeless play pattern with some of the industry's most beloved stories and characters -- and combine their access to families, retail strength and marketing power, amazing things can happen. We can't wait to launch the first three lines and look forward to exploring all of the ways in which we bring the wonderful world of Disney to life in LEGO form."

"Joining forces with LEGO Group speaks to the commitment and vision both companies share for quality product and innovative creativity that invigorates kids play," said Vince Klaseus, senior vice president, global toys, Disney Consumer Products. "Our collaboration will continue to extend the vitality of our roster of franchises by bringing our characters and their worlds to life in a fresh and exciting way. Through these new LEGO product lines, Disney will continue to build presence in the construction toys category and grow market share in the boys demographic."

More about the franchise here .